Current Projects
New project of the institute in winter/spring 2012
We just launched the BUYOSCOPE-study concerning "Evaluation of the impact of TV-commercials, print-ads, radio-commercials and posters". We test all ads with BUYOSCOPE Benchmark-System and give all our participants a precise evaluation and recommendations for the improvement of each tested advertisement. The two additional scientific topics in this study are: the effects of repetitions and crossmedia-effects.
If You have any questions about the study, do not hesitate to contact us.
Foundation of a new University-institute
Recently we started preparations for the foundation of "International Institute for Interdisciplinary Brain-Research" that will very probably be located at Heinrich-Heine-Universität in Düsseldorf. Founder is Dr. Kay von Dultzig, first member of the foundation is BUYOSCOPE GmbH. The new foundation is called BUYOSCOPE Foundation.
If You have any questions about the institute, do not hesitate to contact us.