The bestselling Marketing kompakt by Dr. Kay von Dultzig, BUYOSCOPE’s CEO.

This book by BUYOSCOPE’s CEO Dr. Kay von Dultzig describes in part the research he conducted at his institute throughout the 1990's.

In the late 1990's Dr. Jörg Wurzer interviewed the 20 most influential company founders in Germany of the mid and late 1990’s, as chosen by DVA (German Publishing Instiute): the publishing house of Frankfurter Allgemeine Zeitung.