Dr. Jörg Wurzer: Pioniere, Gründer, High-Tech-Unternehmer

In the late 1990's Dr. Jörg Wurzer interviewed the DVA's (German Publishing Instiute), publishing house of Frankfurter Allgemeine Zeitung, 20 most influential company founders in Germany of the mid and late 1990’s. One of the founders chosen was  Dr. Kay von Dultzig for study of skin conductance (e.g. GSR:Galvanic Skin Response) and eye tracking in advertising research conducted at his institute that he founded in early 1996.

You can read the interviews with the company founders in Dr. Wurzer’s book.

German Publishers Institute, Stuttgart, ISBN 3-421-05301-4