On this page we present some of our up-to-date results.
Unaided recall is no reliable indicator for the impact of advertisements
Dr. Kay von Dultzig, CEO BUYOSCOPE, Düsseldorf, December 2010
Unaided recall seemed to be an important indicator for the impact of advertisements, but our valid results proof that it‘s wrong to conclude that missing unaided recall leads to insufficient impact of advertisements. More often so the context is exactly contrary to that.
The most purchase-stimulating TV-commercial on German TV in 2009
Hochland's TV-commercial "Patros Geniesserwuerfel" was testet by us with BUYOSCOPE Benchmark-System. It achieved mediocre results and was improved following our recommendations. After the campaign with the improved commercial, IMAS tested 365 TV-commercials and evaluated the improved "Patros Geniesserwuerfel" as the most purchase-stimulating TV-commercial on German TV in 2009. It also became one of the most successful TV-commercials in Germany in 2010 (without any accompanying advertising or sales-support Patros reached a growth in sales of 27 percent during the first six month of 2010).
