The most purchase-stimulating TV-commercial on German TV in 2009

Hochland's TV-commercial "Patros Geniesserwuerfel" was testet by us with BUYOSCOPE Benchmark-System. It achieved mediocre results and was improved following our recommendations. After the campaign with the improved commercial, IMAS tested 365 TV-commercials and evaluated the improved "Patros Geniesserwuerfel" as the most purchase-stimulating TV-commercial on German TV in 2009. It also became one of the most successful TV-commercials in Germany in 2010 (without any accompanying advertising or sales-support Patros reached a growth in sales of 27 percent during the first six month of 2010).

You can view both versions here.

First Version

Hochland's TV-spot "Patros Geniesserwuerfel" (in the following first version named "Patros Kaesmeister") was testet by us with BUYOSCOPE Benchmark-System. It achieved mediocre results and showed high potential for improvement in several details.

Improved version

Following our recommendations the TV-commercial was improved. After the campaign with the improved commercial, IMAS tested 365 TV-commercials and evaluated "Patros Geniesserwuerfel" as the most purchase-stimulating TV-commercial on German TV in 2009. The report about it you can find here.

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